CBD is more popular than Beyoncé, Kim Kardashian, Kale and even Veganism, according to a recent report by CannabisMD.
According to the companies Knowledge Navigator, a tool used to measure consumer trends, online interest in cannabidiol grew significantly in the past year. The data is gathered from various online sources, including Google search data and social media sites such as Twitter and Instagram.
“Looking at 2018 trends, CBD grew by over 260 percent in popularity online, whereas Beyonce and Kim Kardashian remained stable, but showing a slow downward trend versus the previous year,” Joshua Neilly, CIO of cannabisMD said.
While the data in the report focused on the US, UK search data has followed a similar pattern according to Google Trends, showing a marked increase in people looking for more information on CBD since the beginning of 2018.
Michael Klein, CEO of cannabisMD said, “Consumer interest in CBD continues to increase at double the pace year of year.”
“We are also seeing communities forming around specific topics and CBD,” Klein said. “For example, CBD and anxiety, or CBD and sleep. Members of these communities are looking for an authority voice to guide them through their journey of discovery”
As CBD continues to grow in popularity both globally and in the UK, expect interest to to follow a similar upward trend.