With some studies suggesting that the CBD market could reach $20 billion in just a few years, you’ll have noticed a fair few brands popping up, trying to get their slice of the pie. Lax regulations can leave you not knowing who to trust though. Fortunately, our monthly brand series puts you in touch with those that are helping to shape the industry for the better. Meet Resonate CBD and its co-founder Amy Townsend.
Offering the finest quality CBD products (oils and innovative water-based formulas) sourced from organically grown, whole plant hemp, Resonate CBD is passionate about making the best CBD products for a consistent quality customer experience.
Why did you decide to create Resonate CBD?
Amy says: “Personal family circumstances led us to explore natural health solutions. Having discovered the widespread benefits of CBD, our passion and desire to help others led us to create Resonate CBD. We wanted to provide a source where people could be confident in the quality and consistency of the CBD products they were consuming. Part of our company ethos is to give back to the community and we will be setting up projects in time to enable us to do this.”
How did you first discover CBD?
“Having always had an interest in natural products, we were aware of the growing popularity and legalisation of CBD state by state in the USA. This inspired us to investigate further, to work with growers and develop a range of CBD products that met our standards of purity and quality.”
Who would you recommend CBD to?
“Pretty much everyone (you need to be over 18 years of age to take CBD in the UK). Our organically grown, whole plant, full-spectrum CBD allows you to benefit from the entire array of cannabinoids, which enhance the benefits of CBD. This is known as the entourage effect, helping to maintain optimal health and well-being. How CBD is taken is a matter of personal preference, CBD oil drops are the most common way of taking CBD, however our water-soluble CBD spray and paste are proving extremely popular in the 18-35 age group.”
What are the common misconceptions about CBD?
“There are a few common misconceptions about CBD. The first is that CBD is illegal – this is just not true, it is perfectly legal to buy CBD in the UK and it is sold as a food supplement. Another is that CBD will get you high – this is also not true. Full-spectrum CBD cannot get you high as it contains below 0.2% THC, which is the legal limit in the UK.”
Amy adds: “ Not all CBD is the same. A few of the things you should look out for are:
a) The method of extraction – for the highest quality CBD oil the supercritical CO2 extraction method is the best, as it is non-toxic and does not leave behind residue.
b) A Certificate of Analysis (COA) – any good company should be able to provide third-party lab reports on request.
c) That you buy from a company that is a member of a recognised trade body eg. the Cannabis Trades Association (CTA), so that you can be assured that the company you are buying from is fully compliant.”
Do you think consumers will continue to be interested in CBD in 2020?
“CBD is more than a trend, it is a health and well-being lifestyle choice and it is here to stay. As awareness grows, people are looking for more natural and plant-based solutions to meet their needs.”
Do you think the CBD market needs to be better regulated?
“Absolutely! As members of the CTA, we fully support regulation as it ensures consumer safety and gives clarity to the processes required for products to remain in stores across the country.”
What’s next for Resonate CBD?
“We are working on a cosmetics range containing CBD, which will be launched later this year.”
