The last few years have been tumultuous for the UK CBD industry. Sweeping, poorly prepared regulation has hampered growth, has made it increasingly difficult to operate in the country, and has been the death knell for many small brands and businesses that could not meet the exacting demands of the FSA.
With all the uncertainty around regulation, on top of the complexities of Brexit, you might forgive brands from outside the country if they thought the UK was too complex a market to tackle. Reakiro is a brand that isn’t fazed by the challenging conditions CBD retailers face on our shores. Established in 2017, the brand doubled down on its UK presence in 2022 with a dedicated website for UK-based CBD consumers to enable faster and cheaper shipping, and to help them make inroads into a market they see as exciting. “Our ambition is to become a significant contender in the UK market, which ranks as the second-largest CBD market globally after the US,” sales manager Vladimir Kolosov tells us, while highlighting just some of the issues launching in the UK brings. “We have encountered our fair share of challenges. For one, we’ve grappled with restrictions on advertising and claims, making it challenging to communicate our product’s benefits effectively.”
We have encountered our fair share of challenges. For one, we’ve grappled with restrictions on advertising and claims
Commercial desire and a willingness to overcome the UK’s unique struggles aren’t enough to make a brand successful alone. Despite regulatory oversight thinning out the market, there still needs to be something that defines a brand in today’s crowded CBD market. One thing that helps Reakiro shine is a commitment to full spectrum CBD at a time more brands are moving towards isolate or broad-spectrum products. For those who aren’t entirely sure about the terminology, full-spectrum CBD contains everything found in the plant from which the product is extracted. It’s a favoured choice for consumers, but many manufacturers shy away from a full hemp extract. Reakiro firmly believes otherwise. “Studies have shown that full-spectrum CBD may be more effective at managing pain, reducing anxiety, and improving sleep than isolated CBD.
“Additionally, full-spectrum CBD is considered more natural than broad-spectrum or isolate-based products. Using the whole hemp plant, we can create a product closer to nature and more in tune with the plant’s natural balance of compounds. This is important to many customers who prioritize natural products in their wellness routines.
“Finally, we believe that full-spectrum CBD is the best option for providing our customers with a wide range of benefits. By including all of the natural compounds in the hemp plant, we can offer a more complete and well-rounded product supporting various wellness goals.”
In today’s environment is refreshing to see that a handful of brands are sticking to the principle of making the most of the full plant, and it’s a commitment that pays off. In October 2022, the brand picked up an award for Best Extract-Based Tincture at the World CBD Awards. This wasn’t the only accolade bestowed upon Reakiro, with them also picking up an award for being the Most Charitable Company in the industry, for donating and delivering CBD and other humanitarian supplies to help Ukraine after the Russian invasion. “The latter accolade holds a special place in our hearts, as many of our team members have been personally impacted by the ongoing war in Ukraine,” Vladimir tells us. “Despite these hardships, our company has united to assist those displaced within the country.
“Securing the Most Charitable Company award highlights our commitment to delivering exceptional products and contributing positively to communities in need. We remain devoted to harnessing the potential of plant-based solutions and extending our support to those who can benefit the most from them.”
To learn more about Reakiro’s range of award winning CBD products, visit https://cbdreakiro.co.uk/