The past couple of years have been turbulent for companies in the CBD space in the UK. A raft of regulations has brought about challenges and hurdles that, for many, have proved too difficult to overcome.
Some businesses, however, have managed to not only weather the storm but emerge stronger. CBD Guru is a shining example of a purpose-led CBD brand which has risen to the challenges every company in the industry has faced down over the last 12 months. The brand’ story begins in 2016, when founder Neil Mumby noticed that suppliers for his vape shops were starting to push CBD. Intrigued, he wanted to learn more about the products to understand what was behind the early hype. “A friend of mine was suffering from Crohn’s Disease. He explained to me how he had discovered CBD and how it was helping with his pain management. It sounded great but due to its expense he was sometimes going without and struggling with the pain.”
It was this conversation which piqued Neil’s interest and gave him the motivation to look deeper into the benefits of CBD, not only as a business but as a way to help people. “I wanted to supply my friend with this amazing product to help aid him. This was the driving force behind the business; creating a great product at an affordable price, and with great customer service.”
“I wanted to supply my friend with this amazing product to help aid him. This was the driving force behind the business; creating a great product at an affordable price, and with great customer service.”
After much research, CBD Guru was launched in 2018. Launching 5 years ago the brand could be considered an early adopter, having embraced CBD before the general public and mainstream press really started to drive the rising demand and awareness of cannabinoid-based products. As a result, the team have witnessed the industry evolve from a niche supplement to a headline grabbing high-street phenomenon. “Having been around since the early days, we have seen the market evolve. The early days could be considered to be something like the Wild West, with few products, no regulation and little knowledge surrounding CBD. Now we’re a part of this vast, growing industry.” Neil says, “There is much less of a stigma now surrounding CBD as a product, which is great to see. However, there is still so much for the public to learn about this product and its benefits.”
It’s hard not to agree with the founder’s passion for education. While much press has been given to the potential of CBD, consumers are still confused about which product is best for them, what makes a good CBD oil, and which brands they can trust. CBD Guru is a brand clearly dedicated to empowering consumers with the knowledge they need, by ensuring that the website is well-stocked with content written to educate, alongside lab reports for all products, ensuring consumers know exactly what they are buying. But what advice would they give to a potential CBD consumer trying to navigate through their first purchase?
“We always recommend starting on a lower dosage and intake. If a person is ever unsure about where to start, we are always happy to guide them through the process via our customer support phone line or email. We’ve also developed our own interactive CBD dosage calculator on the website, which helps consumers understand the strength of their CBD oil, and how many drops to take for a low, medium or high dose. By starting on a lower dose, consumers can then understand how to take the product as well as understand how the product affects them, adjusting as they go along.”
Undoubtedly, this dedication to serving the consumers has been an integral part of keeping the brand afloat during challenging times for the industry. As the dust settles, what does the future hold for CBD Guru? “As a business, we’re always looking to move forward and grow with the everchanging market. Customers can expect a range of new products as we continue to move toward a brighter future with a less stigmatised understanding of CBD.”
“Most importantly,” Neil adds, “you can expect to see continued consistency in our products and our service.”